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Photographer | Writer | Speaker

Redefining Later Life

Introducing Alex Rotas - Photographer, Writer and Speaker

60 is the new 30.

'Seniorpreneur' Alex Rotas challenges stereotypes about ageing through photography, writing, speaking - and getting old herself. She loves tennis, swimming and is a beginner runner. Favourite hashtag: #disruptaging [sic]

Ageing is changing. Governments, health service providers, insurance, leisure and construction industries, even the United Nations are addressing not just a growing older demographic, but also the value of an increasingly active and healthy senior population. And yet, in the media, the over 60s are still more likely to be portrayed as infirm, immobile, silly, redundant, sick, spent and sad.

Find out more about Alex, her work and her mission to change this anomaly.

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Check out Alex's Book

Growing Old Competitively: Photographs of Masters Athletes

FIND OUT MORE

Other Side of The Lens

TV & Radio Interviews

Other Side of The Lens

Growing Bolder Radio
Nov 2014

Life In Focus, Growing Bolder TV Mar 2015

BBC R4’s Woman’s Hour
Aug 2012


Have Alex entertain and inspire your audience!
FIND OUT HOW

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Postcards

Masters Athletes

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Gardening & Allotmenteering

Gardening & Allotmenteering, UK, USA

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Bay Village of Sarasota

Retirement Communities, USA

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The Joe Dome

Masters Athletes, USA

Joe Johnston

Hockey LX and Over 75s

Hockey, UK

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Skydivers & Jumpers (set 2)

Skydivers, UK

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British Masters Open Indoor Championships 2014 (set 2)

Masters Athletes, UK

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British Masters Open Indoor Championships 2014 (set 1)

Masters Athletes, UK

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European Masters Games 2011 (set 1)

Italy, Masters Athletes

Ingeborg Franke, Germany, born 1935, moments after winning the women’s 100 metres race, 75-79 year old age group, in 19.56sec, Lignano 2011.

European Masters Games 2011 (set 2)

Italy, Masters Athletes

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Indoor World Masters Games 2012 (set 2)

Finland, Masters Athletes

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Indoor World Masters Games 2012 (set 1)

Finland, Masters Athletes

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European Veterans Athletics Championships 2012 (set 2)

Germany, Masters Athletes

Vladylena Kokina, Ukraine, born 1926, moments after having run a new world record for her age group for the women’s 800m in 4:56.10 in Zittau, August, 2012.

World Masters Games Turin 2013 (set 2)

Italy, Masters Athletes

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World Masters Games Turin 2013 (set 1)

Italy, Masters Athletes

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British Masters Open Outdoor Championships 2013 (set 2)

Masters Athletes, UK

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British Masters Open Outdoor Championships 2013 (set 1)

Masters Athletes, UK

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British Masters Open Indoor Championships 2013 (set 2)

Masters Athletes, UK

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British Masters Open Indoor Championships 2013 (set 1)

Masters Athletes, UK

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World Indoor Masters Athletics Championships 2014 (Set 3)

Hungary, Masters Athletes

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World Indoor Masters Athletics Championships 2014 (Set 2)

Hungary, Masters Athletes

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World Indoor Masters Athletics Championships 2014 (Set 1)

Hungary, Masters Athletes

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British Masters Outdoor Champs 2014, B’ham (set 2)

Masters Athletes, UK

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British Masters Outdoor Champs 2014, B’ham (set 1)

Masters Athletes, UK

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European Veteran Athletics Championships 2014 (set 2)

Masters Athletes, Turkey

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European Veteran Athletics Championships 2014 (set 1)

Masters Athletes, Turkey

DorothyBrita

European Veterans Athletics Championships 2012 (set 1)

Germany, Masters Athletes

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Blog

hillary-clinton

Journal · On Ageing

Caitlin Moran on Hillary Clinton

and re-writing what it means to be a post-menopausal woman. Hands up who likes Caitlin…

April 27, 2015

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By the way... · Video

Age of Champions – inspiring Senior Olympics documentary

My new Facebook friend Pat Hagen shared a link to a video with me recently,…

April 25, 2015

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Journal · Media Mentions · News

Growing Old Competitively book review on MasterTrack.com

Now I’m excited! Actually I was terrified as I started reading. I’m only just realising…

April 15, 2015

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By the way...

I’m a Meme! (Playing on a swing.)

While I was at Joe Johnston’s Joe Dome being filmed for Growing Bolder TV (watch the video here), producer/presenter…

April 9, 2015

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Media Mentions · News · Video

Eek! The “Life In Focus” on Growing Bolder TV – it’s mine!

As crazy as it sounds, as I posted earlier on Facebook, I’m still slightly in…

March 19, 2015

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News

Serendipity and A Special Christmas Gift

Back in the summer, you may remember, three of my photographs were shortlisted in the…

December 22, 2014

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On Ageing

Wisdom, Virtue and “liberating the gift of ageing”

I just read a beautiful blog by Prof Desmond O’Neill (pictured). He talks about ‘virtue…

December 5, 2014

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News

On Cluttered Desks, What Fires Us Up and Branching Out

The other day, I posted a photograph of my desk on my Facebook page along…

October 29, 2014

WBAT

Exhibitions · News

Celebrating Age Festival (Bristol Ageing Better) & Arts Trail

After EVACS 2014 (European Masters Athletics Championships) in Izmir, followed by a lovely break with family…

September 23, 2014

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The 'New' Ageing Narrative

Ageing is changing. Governments, health service providers, insurance, leisure and construction industries, even the United Nations are addressing not just a growing older demographic, but also the value of an increasingly active and healthy senior population. And yet, in the media, the over 60s are still more likely to be portrayed as infirm, immobile, silly, redundant, sick, spent and sad.

Retired academic and competitive tennis player Alex Rotas first pondered this anomaly in 2006 whilst researching for her PhD:

“I started turning my attention to older competitive sportsmen and women, partly because I was becoming one myself. From looking at visual images, critiquing them and bemoaning the absence of positive pictures of older people focused and actively absorbed in their lives, I found myself thinking that these were the kinds of pictures I’d like to try to take and make myself.” ~~Dr Alex Rotas

Alex Rotas

Photographer | Writer | Speaker

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A few years later, Alex found herself a photography teacher, bought her first camera and began an ‘encore career’ as a documenter of what the UN describe as this “unique and irreversible process of demographic transition” through photography, writing and speaking.

From this standing start, Alex is now firmly positioned as one of the UK’s most compelling commentators, and examples, of ‘the new ageing narrative’. As well as exhibitions in London, Cambridge, Birmingham, Bristol, Exeter, Washington DC and Finland, here are a few more

Career Highlights To Date:

Commonwealth Games

Public Display

Commonwealth Games

Glasgow 2014 chose 12 of Alex's photographs of Masters Athletes for display on hoardings around the city.

Like The Wind Magazine

Print Publications

Like The Wind Magazine

3 page feature on Alex and the Masters Athletes in issue #4 of this prestigious running magazine.

Growing Old Competitively

Book

Growing Old Competitively

The remarkable stories behind the images are featured in Alex’s coffee-table book of photographs of Masters Athletes.

Public Health Spaces

Exhibitions

Public Health Spaces

Alex's inspirational images are on permanent display at hospitals in Bristol and Exeter.

Science Photo Library

Distribution

Science Photo Library

Accepted by prestigious Science Photo Library for exclusive distribution partnership.

Age Action Alliance

Awards

Age Action Alliance

Awarded 2 prizes at Age Action Alliance’s “All About Ageing” photography competition.

Photographer's Statement

My recent projects photographing veteran sports men and women stems both from my love of sport and from my academic interest in the kinds of images that are associated with ageing. It is also fiercely motivated by a desire to challenge some of the assumptions associated with the social construct of ageing, assumptions that link getting older with decline, passivity, increasing helplessness and physical and mental deterioration. Older athletes transgress these commonly held attitudes: they are determined, by definition very physical and active, focused, enthusiastic, joyful, and full of life. Older women athletes are even more transgressive in their competitiveness, physicality, strength, speed and toughness: attributes all associated not only with youth but also with a masculine ideal.

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Although you become a ‘veteran’ in the sports world at the tender age of 35, my real interest lies in photographing athletes in their 60s, 70s, 80s and 90s. These people demonstrate that ‘lifeyness’ (if I can call it that) and vigour do not necessarily decline with age. They show too that it’s possible to look wonderful without pretending to be younger than you are. Competitive veteran sportsmen and women have all the lines and wrinkles that come with their age but they look amazing as they push themselves physically and mentally to achieve new goals. There are always new records to break in every age group as you get older so these athletes are constantly working to better their techniques and to maintain, if not improve, their performance.

We’re all used to seeing photos of athletes but not perhaps these sorts of athletes. And while not everyone can be – or even wants to be – an athlete, I hope that my images remind us all of what’s possible as we age and force us to think again about our attitudes towards ageing.

Buy My Work

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Get Alex's Book

Growing Old Competitively

A celebration of athletes and of the process of growing older, this 56-page book showcases Alex Rotas' photographs of inspiring older athletes and their stories. A must-have for anyone interested in track and field athletics, in physical activity and in looking optimistically and joyfully at so-called old age.

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Please EMAIL for multiple copy orders and/or to pay by cheque.

For delivery within the

EU, except UK

Personalise your order by requesting a handwritten message from Alex inside the book. Leave blank if none required.


Message inside book:



Please EMAIL for multiple copy orders and/or to pay by cheque.

For delivery within the

USA & other non-EU

Personalise your order by requesting a handwritten message from Alex inside the book. Leave blank if none required.


Message inside book:



Please EMAIL for multiple copy orders and/or to pay by cheque.

Inspiring Photographs of Older People and Positive Ageing

Purchase Prints for Your Health Space

The images Alex captures tell human stories which grab our attention, draw us in and have us rethink what’s possible in our own lives. This makes them particularly powerful in sports, health and wellness spaces.

From temporary displays (eg. Glasgow 2014 Commonweath Games) to permanent collections (eg. North Bristol NHS Trust's new Southmead Hospital and the Royal Devon & Exeter Hospital) photographs with captions explaining who it is and what he or she is doing have proven to be wonderfully positive, with patients, staff and visitors who find them inspiring and uplifting.

To find out more about how your sport, health or wellness space could also benefit, please CONTACT ALEX DIRECTLY.

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Speaking

Book Alex to speak at your event.

Alex In Action!

TV & RADIO APPEARANCES

Alex In Action!

Growing Bolder Radio
Nov 2014

Life In Focus, Growing Bolder TV Mar 2015

BBC R4’s Woman’s Hour
Aug 2012


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Interactive. Entertaining. Motivational. Uplifting.

A Talk For All Ages, All Situations

Choose from Alex's Signature Talk, or one of 3 others outlined below.

DOWNLOAD SPEAKER PROFILE or to make a booking enquiry, please CONTACT ALEX DIRECTLY.

Rosemarie Kreiscott

Running to Gold in the women’s 100m 80-84 year old category at EVACs 2012.

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Olbrechts and Maynard

After their 100m race at EVACs 2012.

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Sue Yeomans

Clearing the bar to win Gold at the World Masters Games 2013, Turin.

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Signature Talk

Growing Old Competitively

The photographs and stories from my book showcasing world-class competitive athletes in their 60s through 90s come alive.

One of the joys of photographing people is getting to know them. What drives them? What scares them? What brings them joy?

DOWNLOAD SPEAKER PROFILE

Hosted Q&A with a Disruptive Senior

Interactive/Entertaining

Hosted Q&A with a Disruptive Senior

A popular format in the style of all good TV chat shows. I interview the senior athlete or adventurer, teasing out nuggets of wit and wisdom which will leave audience members entertained, inspired and in awe. Disruptive in the best sense.

The Truth About Ageing

Uplifting/Entertaining

The Truth About Ageing

So what is the secret to a long and happy life? My interviews with subjects, anecdotal research and academic reading have revealed several interesting patterns and some reassuring (if surprising) answers. Positively uplifting.

Confessions of an Encore Careerist

Business/Motivational

Confessions of an Encore Careerist

When a baby boomer 'retires', it's probably from their life's work so far. Rather than slow down, they're likely fired up for a whole new income adventure. Welcome to the world of Seniorpreneurs. In this talk, I share my own encore career journey.

Tony Bowman

Shows the pain as he crosses the line at EVACs 2012 in Germany.

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Leontine Vitola

Shows her relief on crossing the line in Silver medal position in the 400m, 75-79 year group, Turin 2103.

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Allan Martin

Silver medal winner in the men’s 800m, 85-89 year old group, Turin 2013.

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